On the surface, this is a story about Russell Brand, but it’s also a bigger story – about institutions, trust, truth, uncertainty and fear, coverups and questioning, about how we all think. It delves into the most fundamental of human questions – what are the stories we tell ourselves? Who gets to tell those stories? What is the truth?

Russell Brand’s career as an entertainer was based on promiscuity, shock, extravagance, wit, intelligence – but that’s the case with so many comedians. In 2013 Brand did something most comedians don’t – he talked to Britain’s chief MSM political interrogator – Jeremy Paxman.

He said: ‘here’s the thing that we shouldn’t do: shouldn’t destroy the planet; shouldn’t create massive economic disparity; shouldn’t ignore the needs of the people. The burden of proof is on the people with the power’.

Brand told the incredulous Paxman that he didn’t vote, what’s the point? It went viral at the time, not least because Brand is one of Britain’s most recognisable faces, but because it seemed to many people to capture the mood: an ordinary person, telling the truth, up against the establishment.

It was the start of a shift towards politics.

In 2014, after a stint in Hollywood, he wrote a book – Revolution – which he discussed in another much talked about interview on Newsnight in the UK.

The same year, he started The Trews on Youtube, reading and commenting on the UK newspapers, interviewing a range of people, making mostly progressive arguments.

Of course, for many the pandemic changed things. In January of 2021, one subject stands out as getting millions more views than usual – The Great Reset.

It’s a topic Brand comes back to several times, and these videos always have many more views than most others. Around this time, Brand becomes more critical of policies surrounding Covid-19 – much of it reasonable. He shifts to his current, regular format – Stay Free – a full time regular show with millions of subscribers, advertisers, co-presenters, and guests.

A few months later, in the middle of 2021, stories began being published which were mostly drawing on Brand’s tweets: Brand ‘is a conspiracy theorist’.

By 2022, two competing narratives are set: for many, Brand had become a crackpot tinfoil hat conspiracist. For Brand, that there’s a centralising, authoritarian, mainstream agenda, dominated by MSM, the political establishment, big tech, and global corporate interests, to take away our freedoms.

I want to look at several stories as they unfolded – Covid and vaccines, the Great Reset, the Dutch farmers protest, and the allegations against Brand in September of 2023 – and ask a question that I think is fundamental to our information age: what does it mean to be called a conspiracy theorist? Especially if there have been real conspiracies in history – Iran-Contra, Watergate, the Pentagon Papers, the Holocaust, all the way back to Julius Caesar’s assassination. All of these were the result of a conspiracy.

We’ll look at the history and the psychology too to try and separate fact from fiction, asking what drives Brand? Is there any truth to what he says? How can we think about the establishment, the mainstream media, the global elite – what does all of this tell us about the society we live in?

 

Contents:

• The Great Reset
• The Dutch Farmers Protest
• COVID-19
• History and Conspiracy
• The Psychology of Conspiracy
• Cognitive Biases
• The Mainstream Media Agenda
• The Recent Allegations and Rumble
• Narcissism News Entertainment
• Public Trust, Private Solutions

 

The Great Reset

Brand talks about lots of different subjects, in a lot of different ways, but there are a few themes and topics he comes back to again and again.

He is aware he’s been framed as a conspiracy theorist, and frequently points out that he’s just reading facts from a variety of sources, some mainstream – the Guardian, the New York Times, the Washington Post – some more fringe. So how can we disentangle fact from fantasy?

At the beginning of 2021, clips circulated on the World Economic Forum’s Great Reset.

‘The Great Reset’ is an initiative from the World Economic Forum to drastically change the direction of the economy after Covid-19 by addressing social issues and, ‘to reflect, reimagine, and reset our world’.

Depending on who you ask, The Great Reset is anything from capitalist propaganda, to a genuine attempt to address the problems with capitalism, to a global conspiracy to exert more control over the population.

In the case of Brand, he argued, ‘there are some people that believe in shady global cabals running things from behind the scenes. Now, I don’t believe that, I believe that there are plain visible economic interests that dominate the direction of international policy’.

The video is reasonable. It criticises those who think the Great Reset is part of an authoritarian plan to take control through the justification of a manufactured fake climate crisis, for example.

The video is a hit, it has a million views, compared to his other videos of the time ranging around 100,000.

Brand makes another video, saying he’s decided to, ‘dive a little bit deeper into what you think, and further evidence, and your legitimate concerns’. The video currently has 2.7 million views.

A year later, he says: ‘bad news, the Great Reset, where you will own nothing and be happy, is being brought about by economic policy decisions made by your government that will facilitate the advance of the most powerful interests on earth’.

Brand continues that: ‘this is not conspiracy theory, I’m going to read you the actual facts here, I’m just using rhetoric that’s appealing, I’m an entertainer’.

Okay, so what is the Great Reset? It began as a book written by the founder of the corporate lobbying group the World Economic Forum, Klaus Schwab, and his co-author, Thierry Malleret.

One review describes three main themes:

1. A ‘push for fairer outcomes in the global market and to address the massive inequalities produced by global capitalism’.
2. ‘efforts to address equality and sustainability by urging governments and businesses to take things like racism and climate change more seriously’.
3. Embrace ‘innovation and technological solutions [that] could be used to address global social problems’.

All of this sounds reasonable enough, admirable even. But, as political author Ivan Wecke points out, Schwab and the WEF’s ideas have something ‘fishy’ about them. The initiative can be seen as an exercise in corporate PR that gives multinational business leaders more power, not less, and that give political elites more power, not less. In another review of the book, Steven Umbrello concludes that the book does point out a lot of problems, but has no substantive solutions. And, of course, liberal elites love this stuff. Trudeau, for example, has used the language of needing a ‘reset’.

So there’s plenty to criticise. But as Brand explores the Great Reset, he connects it to other events – Black Rock buying up houses, for example. Emphasising one video ominously claiming that in the future you’ll own nothing and be happy, increasing government restrictions during the pandemic, Bill Gates, and the Dutch farmers protest.

He seems more aligned with Alberta premiere Jason Kenney, who has claimed the great reset is a ‘grab bag of left-wing ideas for less freedom and more government’, and, ‘failed socialist policy ideas’.

Brand uses the word ‘agenda’ frequently, and as he says, it’s not a conspiracy, he’s just reading the facts. So what is a conspiracy?

One definition is: ‘the belief that a number of actors join together in secret agreement, in order to achieve a hidden goal which is perceived to be unlawful or malevolent’ (Zonis and Joseph).

Another by professor of psychology Jan-Willem Prooijen argues a conspiracy has 5 components:

1. It makes connections that explain disconnected actions, objects, or people into patterns
2. It argues that it was an intentional plan
3. It involves a coalition or group
4. The goal is hostile, selfish, evil, or at odds with public interest
5. It operates in secret

Another definition proposes a simple four criteria model: ‘(1) a group, (2) acting in secret, (3) to alter institutions, usurp power, hide truth, or gain utility, (4) at the expense of the common good’.

There also many types of conspiracy – within government and institutions, without, in the form of another country or nefarious power, above in the form of shady elites, or even below in the form of ordinary people overthrowing capitalism.

By Prooijen’s criteria, the Great Reset can be thought of as a conspiracy. After all, it’s intentional, it involves a group of people, some argue it’s not in the public interest, and it at least in part operates in secrecy at Davos. But Brand points out that it’s not a conspiracy, they’re saying it publicly: https://youtu.be/BXTPzFSx6oI?si=xMQIZ7u4xFfNYEc7&t=213

But I think the most interesting component is the first one – it makes connections that explain disconnected actions, objects, or people into patterns. Brand does this often, hopping between topics. So let’s look at another one topic, the Dutch farmers protest.

 

The Dutch Farmers Protest

The Dutch Farmer’s movement, beginning in 2019 and continuing today, are protests that argue that farmers are being unfairly targeted in efforts to address climate change.

The Dutch government have passed a range of policies aiming to cut nitrogen pollution and livestock farming in the country.

Brand says, ‘Bloody farmers, protesting, hating the environment. What is it? Are farmers all bastards? Or, are we seeing the beginning of the Great Reset play out in real time?’.

In short, the Dutch government policies are a power grab, taking power from ordinary farmers, and he connects the protest to other stories he covers frequently – the Great Reset, WEF, Bill Gates, and the MSM failing to cover the events appropriately.

Remember: ‘1: It makes connections that explain disconnected actions, objects, or people into patterns’.

So what’s really happening in the Netherlands?

Studies since the 80s have shown that nitrate pollution in the ground, getting into drinking water, and into wider ecosystems, has been an increasing problem. Nitrate pollution can cause blue baby syndrome, increases in bowel cancer, respiratory problems and premature birth.

It causes havoc in rivers, which nitrate-based fertiliser runs into, killing fish. The EU has identified Natura 2000 areas – fragile areas of nature that are home to rare and threated species.

The Netherlands is an agricultural superpower. It’s the second largest exporter of agricultural products in the world, and the EU’s number one exporter of meat. Unfortunately, being close to the designated Natura 2000 areas, this makes nitrate pollution in the Netherlands a big problem.

It’s also an EU member state – with its freedom of movement, courts, European Parliament, and so on, and support for staying in the EU in the Netherlands is very high – around 75%.

The EU has legislated to reduce nitrate pollution by 2030 and more broadly, worldwide, agriculture contributes to between a quarter and a third of all greenhouse gas emissions.

The Dutch government and EU have agreed a 1.5 billion euro package to help 2000-3000 “peak polluter” farmers either innovate, relocate, change business or, as a last resort, buy them out.

Obviously, among many farmers this is deeply unpopular.

‘For agricultural entrepreneurs, there will be a stopping scheme that will be as attractive as possible’, said Van der Wal in a series of parliamentary briefings. ‘For industrial peak polluters, we will get to work with a tailor-made approach and in tightening permits. After a year, we will see if this has achieved enough’.

Is it hypocritical to focus efforts on ordinary farmers rather than industrial peak polluters? On the surface, yes. And none of what I’ve just said is to blame farmers. But it’s obviously a complex problem with a lot of different interests at stake.

And in the middle of the video, Brand makes some reasonable points. In Sri Lanka the outright banning of all fertilisers and pesticides was disastrous. He makes points about focusing on farmers rather than finding ways to shift attention to corporations and the one percent. He says it’s always ordinary people rather than the powerful. All of which I can agree with. But he ignores some of the complexity. The Dutch government has also ordered coal powerplants to close, for example. And the biggest polluter in the country is Tata Steel, which the regulation does focus on, and is one of the country’s biggest employers of ‘ordinary people’.

But what stands out is the framing. It’s about the Great Reset, Bill Gates, the agenda, and the next piece of the puzzle…

 

COVID-19

There are several ongoing Covid-19 debates. The lab leak hypothesis, the efficacy of vaccines, big tech censorship, the legality or ethics of ‘lockdowns’ – and what should be clear, wherever you stand on a particular issue, is that each of these, while having some crossover, is somewhat different.

Some of the Brand’s many Covid-19 videos, like one on ‘vaccine passports’ for example, have a lot to agree with. However, like with other topics, Brand has a tendency to take a story and spin it into a wider pattern.

We hear it a lot recently – it’s about ‘the narrative’.

The lab leak hypothesis isn’t about laboratory safety precautions or lack thereof, but about a coverup involving world government, the WHO, and big tech censorship. A WHO epidemic surveillance network across the world that monitors the outbreak of communicable disease becomes about an elitist surveillance society that spies on us. A doctor describing helping with outbreaks becomes an object of derision.

Take this video, one of many on vaccines. It’s about Pfizer falsifying the data of vaccine trials – a serious issue. It’s based on a BMJ article in which a whistleblower raised a number of concerns with a trial site they worked at, including:

‘1. Participants placed in a hallway after injection and not being monitored by clinical staff

1. Lack of timely follow-up of patients who experienced adverse events
2. Protocol deviations not being reported
3. Vaccines not being stored at proper temperatures
4. Mislabelled laboratory specimens, and
5. Targeting Ventavia staff for reporting these types of problems’

All worrying concerns. And Brand repeatedly points out that he is just looking the evidence objectively, just asking questions. He describes himself as a ‘glass funnel’ reporting information carefully and unbiasedly, while the MSM report it ‘morally’, telling people what to do.

There are a few points of irony here. First, obviously Brand has a moral position here. We all do – unless we read a story without comment or opinion, which Brand is doing. Second, he says it’s not being reported on by the mainstream media, while using reports from mainstream institutions – the BMJ, CBS, and it’s been reported by the Daily Mail and the Conversation. I find a brief reference to it in the Financial Times.

But, it might be reasonable to ask, should there not be more of an outcry? I can’t find it reported in the New York Times or the BBC, for example.

As the Conversation article points out, the concerns raised are important and worrying but don’t meaningfully undermine wider evidence on Covid-19 vaccines. It involved three Pfizer trial centres out of 150. Those 3 sites involved around 1000 people.

Of course, across the world, hundreds of thousands took part in trials involving many different pharmaceutical companies, third-party trial centres, universities, and hundreds of regulatory bodies.

And most of the whistleblower’s complaints were about sloppiness – photos of things like needles thrown away inappropriately, participants’ IDs left out when they shouldn’t have been. One section reads, ‘a Ventavia executive identified three site staff members with whom to “Go over e-diary issue/falsifying data, etc.” One of them was “verbally counseled for changing data and not noting late entry,” a note indicates.’

Now, all of this is obviously worrying, good reporting, worth investigating, et cetera.

But it’s important to keep a sense of proportion. This is a single third-party trial centre in Texas, but Brand spins it into a wider narrative, claiming in another video, for example, that, ‘the mainstream media are preventing their own medical experts from accurately reporting on potential covid problems. Meanwhile, they continue to repress information about vaccine efficacy’.

As Prof Douglas Drevets, head of the infectious diseases department at University of Oklahoma has written: ‘There have been so many other studies of the Pfizer COVID-19 vaccine since the Phase III trial that people can be confident in its efficacy and safety profile. That said, Pfizer might be wise to re-run their analysis excluding all Ventavia subjects and show if that does/does not change the results. Such an analysis would give added confidence in the Phase III results’.

Pfizer then reported that they looked into the complaints and said that, ‘Pfizer’s investigation did not identify any issues or concerns that would invalidate the data or jeopardize the integrity of the study’.

I’m not saying Pfizer’s claims should be taken at face value, or that pharmaceutical companies do not have perverse profit incentives, and so on, or that this isn’t worth someone digging into – the point is that this is a very small story, it has been looked into, and I’d imagine if you’re an editor at a TV station or newspaper, with hundreds of other competing stories to present, you’d decide on balance that there are more important stories. News reporting is a matter of emphasis. With only a limited number of positions on, for example, a front page each day, what’s included and what’s not?

Brand says that the mainstream media are censoring information when in fact the opposite is true. There are, again, issues with the mainstream media that we’ll come to, but it’s an endorsement of the press that, unlike in say China or Russia, a relatively minor issue could be reported and investigated.

Brand constantly says things like, ‘this is what happens when you politicise information’, without the awareness that by weaving insignificant details into wider narratives, deciding to give small stories weight, he is himself obviously politicising information.

The whistleblower was also reported to be a sceptic about vaccine efficacy more broadly. Brand also relies on jokes as innuendo to spin it into his wider conspiracy narrative – joking, for example, that the whistleblower was found dead.

He says, ‘individual freedom, individual ability to make choices for yourself, based on a wide variety of sometimes opposing evidence, and sometimes contradictory information, that places you in the position as an adult to make decisions for yourself. That’s not what the mainstream media want, but that’s what we demand on your behalf’.

But he doesn’t use a wide variety of evidence. He selects minor stories and connects them to the narrative. There are many, many, many more sources that report things like vaccines have saved three million lives in the US alone. 96% of doctors are fully vaccinated. Myocarditis has been reported in ten out of a million shots of the vaccine, but is more likely to be caused by the Covid-19 virus than the vaccine.

There are debates to be had, there always are, but what Brand doesn’t have is a good sense of the weight and significance of a story. And what he does have, as we’ll get to, is a good sense of how to tell a compelling, scary and entertaining story.

But wait, just because it’s a small story it doesn’t make it automatically wrong. And yes, there are monied interests, powerful lobbies, values and ideas that are dominant and others that get sidelined. The risk is throwing out the baby with the bath water. And as we saw at the beginning of the video, some conspiracies turn out to be true, and they weren’t reported on either. So is there any other way to separate fact from fiction?

 

History and Conspiracy

History is full of conspiracies, but they tend to be limited – a small group of people with a limited set of goals.

Most theories, though, have turned out to be wrong, or at the very least, there’s little evidence for them. Vaccines don’t cause autism. Obama was born in the US. The earth is not flat. Witches weren’t conspiring to encourage the harvests fail. Jews weren’t conspiring to take over the world in Weimar Germany.

But the idea that there is an agenda to take over the world, an idea that connects dots between disparate events is as old as time – and they’ve usually turned out to be wrong, or at least, as we’ll get to, miss the real point.

In the middle of the 19th century, it was a common belief in America that the Catholic Church and the monarchies of Europe were not only uniting to destroy the US, but had already infiltrated the US government. One Texas newspaper declared that, ‘It is a notorious fact that the Monarchs of Europe and the Pope of Rome are at this very moment plotting our destruction and threatening the extinction of our political, civil, and religious institutions. We have the best reasons for believing that corruption has found its way into our Executive Chamber, and that our Executive head is tainted with the infectious venom of Catholicism’.

Before that, it was the Illuminati, who, according to one book in 1797, were formed, ‘for the express purpose of ROOTING OUT ALL THE RELIGIOUS ESTABLISHMENTS, AND OVERTURNING ALL THE EXISTING GOVERNMENTS OF EUROPE’.

In an influential 1964 article, The Paranoid Style in American Politics, Richard Hofstadter points out that throughout history there have been suspicions of plots that have infected all major institutions, a fifth column, that all in power have been compromised.

The inventor of the telegraph, Samuel Morse, wrote that, ‘A conspiracy exists, its plans are already in operation… we are attacked in a vulnerable quarter which cannot be defended by our ships, our forts, or our armies’.

Morse, sounding just like Brand, wrote: ‘The serpent has already commenced his coil about our limbs, and the lethargy of his poison is creeping over us.… Is not the enemy already organized in the land? Can we not perceive all around us the evidence of his presence?… We must awake, or we are lost’.

Another article worried that, ‘that Jesuits are prowling about all parts of the United States in every possible disguise, expressly to ascertain the advantageous situations and modes to disseminate Popery’.

It was alleged that the 1893 depression was the result of a conspiracy by Catholics to attack the US economy by starting a run on the banks.

WWI was started because the Austo-Hungarian Empire believed the killing of the heir to the throne Archduke Franz Ferdinand was the result of a Serbian government conspiracy, and so attacked Serbia, setting off a chain of events leading to the war. There was no evidence for this. Historian Michael Shermer calls it the deadliest conspiracy theory in history.

Senator McCarthy famously believed a communist conspiracy had infiltrated every American institution. In 1951 he said that there was, ‘a conspiracy on a scale so immense as to dwarf any previous such venture in the history of man. A conspiracy of infamy so black that, when it is finally exposed, its principals shall be forever deserving of the maledictions of all honest men’.

During the resulting Red Scare, influential businessman Robert Welsch wrote that, ‘Communist influences are now in almost complete control of our Federal Government’, the Supreme Court, and that they were in a struggle for control of, ‘the press, the pulpit, the radio and television media, the labor unions, the schools, the courts, and the legislative halls of America’.

 

The Psychology of Conspiracy

One of the important distinctions here is between phrases like an ‘agenda’ and ‘conspiracy theory’. Brand, while defending himself as not being a conspiracy theorist, tends to use terms like ‘agenda’, ‘they’, and ‘the global elite’. The difference is between purposeful collusion across institutions and a pattern of say, certain values aligning between corporations and neoliberal politicians. Sometimes this is a gradient more than black and white, but another way we can untangle this is to look at studies about who believes in conspiracies and for what reasons.

Firstly, a lot of people believe in them. One third of Americans believe Obama is not American. A third that 9/11 was an inside job. A quarter that covid was a hoax. 30 percent that chemtrails are somewhat true. 33% believe that the government are covering up something up about the North Dakota crash.

Never heard of it? That’s because researchers made it up. They polled people about their beliefs in conspiracies and included a completely made up event in North Dakota, and people instinctively believed that the government was hiding something about it.

People are naturally suspicious of power, which is of course a good thing, but for some people that leads to belief in a conspiracy. Why?

There are several factors that psychologists have looked at. The first is uncertainty. Psychologist Jan-Willem Prooijen points out that at a fundamental level, conspiracy theories are a response to uncertainty.

He writes: ‘Conspiracy theories originate through the same cognitive processes that produce other types of belief (e.g., new age, spirituality), they reflect a desire to protect one’s own group against a potentially hostile outgroup, and they are often grounded in strong ideologies. Conspiracy theories are a natural defensive reaction to feelings of uncertainty and fear’.

Responding to uncertainty and fear by hypothesising a threat is an evolutionary instinct. You’re better off jumping at the sight of a stick in the long grass than be bitten by a snake. The same thing happens when we see shapes in the darkness. We are risk calculating creatures, always on the watch for danger.

And we do this by looking for patterns. Jonathan Kay writes that, ‘Conspiracism is a stubborn creed because humans are pattern-seeking animals. Show us a sky full of stars, and we’ll arrange them into animals and giant spoons. Show us a world full of random misery, and we’ll use the same trick to connect the dots into secret conspiracies’.

Psychologists call it pattern perception. I like to call it patternification.

Prooijen writes, ‘pattern perception is the tendency of the human mind to “connect dots” and perceive meaningful and causal relationships between people, objects, animals, and events. Perceiving patterns is the opposite of perceiving randomness’.

Again, all very reasonable. But sometimes the stick in the grass is just a stick. And sometimes an event is just random, meaningless, an accident, a result of incompetence, ignorance, and so on.

Prooijen writes, ‘Sometimes events truly are random, but most people perceive patterns anyway. This is referred to as illusory pattern perception: People sometimes see meaningful relationships that just do not exist’.

We all do it all the time. But what’s interesting in research is that some people see patterns more readily than others.

In studies, people who see patterns in abstract paintings, random dots, or coin tosses, were more likely to believe in conspiracy theories, paranormal phenomena, and be religious. People who believe in astrology, spiritual healing, telepathy, communication with the dead, are all more likely to believe in conspiracy theories. Belief in conspiracies have also been shown to increase after natural disasters.

Threat leads to the formation of a belief in a pattern in response to that threat.

In many – by no means all, but many – of Brand’s videos, small stories, a small sample of data, a single piece of evidence, are spun into a wider pattern.

In this video, he links the Great Rest and the WEF’s video, ‘you’ll own nothing and be happy’, to movements in the financial markets, for example – a story about Black Rock buying up real estate.

It’s all part of the agenda. He throws in that the mainstream media reports it as ‘good news’ – a housing bonanza that’s going to great for everyone – insinuating journalists are part of the agenda, ignoring the irony that he’s citing the New York Times.

What’s it got to do with the great reset? I honestly couldn’t tell you. I wonder if bitcoin.com – Brand’s source – has an agenda?! In this video, the great reset is linked to the farmers protests. Throw in Bill Gates, vaccines and it all becomes part of the simple good vs evil narrative.

Author Naomi Klein describes it as a ‘conspiracy smoothie’.

She writes, ‘the Great Reset has managed to mash up every freakout happening on the internet — left and right, true-ish, and off-the-wall — into one inchoate meta-scream about the unbearable nature of pandemic life under voracious capitalism’.

Conspiracy theories become, through patternification, totalisers. Everything gets lumped in together as part of the same single narrative. It becomes zero sum, good vs evil analysis. But this doesn’t answer why some people do this and others don’t, nor does it answer when the dots should be connected. To see why people do this, we’ll look at two categories: cognitive biases and the need for control.

 

Cognitive Biases

Studies have shown that education at high school halves the tendency to believe in conspiracies, from 42% to 22%. Why is this?

It’s kind of counter intuitive, because in many ways education actually teaches you, more than anything, to be sceptical. The scientific method, for example, is built on scepticism of received wisdom. In history, you’re taught to be sceptical of and scrutinise the literature and sources. In politics, many approaches – liberalism, Marxism, poststructuralism, and more – are, at their core, sceptical about the state and institutional power. If you’re sceptical about what you’re told, surely you’re more likely to believe that something is going on behind the scenes.

Except, while scepticism is key, education also teaches you to draw on evidence, being led by evidence as much as possible – and importantly, all of the evidence.

If you only draw on bitcoin.com to make a case you wouldn’t get far. Which is why most undergraduate essays or dissertations and papers to submitted journals require a literature review – show that you’ve assessed and understand the literature, identified weaknesses, made an argument.

In fact, the very basis of the modern scientific method in both the hard sciences and the social sciences and humanities is peer review – you must reference, show you understand the evidence, cite sources in a bibliography, show how the studies can be rerun and submit it to a body of peers to check over the work. This idea – that work is checked and can be responded to – runs through the heart of institutions.

We rely on the work of others, we build upon it, we respond to it. It has its limits, it’s often biased, it’s middle class, it can be wrong, subdisciplines are at loggerheads, criticise one another, but, that’s precisely what makes it work – it’s tentative, it’s open to critique, and it can be checked, it’s how knowledge is built up communally. We’ll come back to its benefits and limits.

Another mistake conspiracy theorists make is proportionality bias: that a large effect needs a large cause to create a sense of ‘cognitive harmony’ – a balance between two ideas.

JKF couldn’t have been killed by a lone assassin, he was the president of the US. Princess Diana couldn’t have been randomly killed in a car crash, it must have been the royals. 9/11 couldn’t have been the result of 19 guys from the Middle East, it must have been the government.

We’re all human, including presidents. But if a US president and your neighbour Ned both died randomly on the same day – which one would there be a conspiracy about?

In one study, two groups were told two different stories about a president of a small country being assassinated. One group were told the assassination led to civil war, in another it doesn’t. People were more likely to believe the assassination was a conspiracy if it led to a war.

Prooijen says the proportionality bias is that ‘a big consequence must have had a big cause.’

There are some other biases. Tribalism leads us to protect our in-group, divide the world into us vs them, good vs evil. Another is the intentionality bias, that leads us to believe that the negative effects of other’s actions were intentional, whereas if we did them it would be an accident or we’d have good reason. Every banker is evil, our own pension fund is necessary. Or in the form of Hanlon’s razor: ‘never attribute to malice that which is adequately explained by stupidity’. A politician does something that we perceive to be evil, really they just don’t understand the topic, and so on.

So there biases of thinking that we all make, and I think in many ways they can be summed up in the way Brand thinks about the mainstream media.

 

The Mainstream Media Agenda

I think combining these fallacies and thinking about the way Brand takes a small story – like the Pfizer data falsification story – and turns it into a global elite agenda, gives us a good frame to think about Brand’s critique of the mainstream media.

It’s almost always part of the narrative, and even more so since the accusations against him in September.

The mainstream media have lots of problems – they’re diverse problems – not least of which that they tend to be close to elites, institutionalised, cozy with politicians, centred in and overly focused on places like Washington, London, and New York, and have financial interests. The list goes on.

But to paint hundreds of thousands of journalists in the US and UK alone as part of an agenda is not only naïve, it’s dangerous.

Firstly, large media institutions could not get away with relying on small stories to construct speculative narratives like Brand does. They are always going to be led, for good or bad, by the dominant body of evidence available. If 99% of scientists believe that the vaccine is safe and effective, the BBC is going to report it that way. That’s what you get. Media literacy is to read the news widely, know an institution’s biases, and read elsewhere too.

Second, the surge in independent media is a great thing – you’re watching it, now – and obviously I’m an enthusiast. However ‘independent’ does not automatically mean authentic, unbiased, ‘giving the voiceless a voice’, ‘free’, or any other of the superlatives you often hear. Independent media largely rely on stories investigated and first reported by the same mainstream media they go on to criticise. Brand does this all the time. ‘Independent’ media rarely have the budget to execute years-long investigations, report from warzones, get access to archives and data quickly, get to the scene of a disaster or protest while it’s happening. Media institutions are important for this very reason. We need institutions with the budget and connections to do these things. Compare this to Brand reading from bitcoin.com.

Third, to paint everyone in the mainstream media in the same way is to ignore that the media is made up of millions of people around the world doing work passionately, carefully, with varied opinions and interests. To frame the mainstream media as monolithic, and use language like us vs them, is dangerous.

Brand paints anyone who is part of the ‘narrative’ as stooges for a centralising corporate and government agenda to take away your freedom. As any cursory look at a textbook on propaganda will show, that’s not how influence works in authoritarian countries, let alone liberal ones.

Brand relies on a top down model of propaganda in which power and money directs information, education, news, and opinion downwards through the press and the schools into the minds of a mindless population.

But as Jonathan Auerbach and Russ Castronovo point out in their introduction to the Oxford Handbook on Propaganda, propaganda is not total, even in totalitarian regimes. Persuasion by information is much more complex. They write, ‘people consume propaganda, but they also produce and package their own information just as they also create and spin their own truths.’

If you think the mainstream media are just propagandists then I implore you to just look at the facts of any of these issues. One million people have died from Covid in the US alone. And vaccine hesitancy has been estimated to have led to 300,000 preventable deaths. That’s a study from Brown, Harvard, the New York Times, and more. If you think the mainstream media are just propagandists, take a look through the Pulitzer Prize nominees at the investigations of the past year.

Again, I’m not saying that there aren’t many, many criticisms to be made. And that obviously the mainstream media are de facto in the centre, and that collective, radical, and socialist solutions or candidates will never get a fair shout and that lobbying and money will always delegitimise solutions that don’t align with their interests, and that supporting independent progressive media is crucial to countering that. But none of these criticisms paints the mainstream media as monolithic, evil, propaganda. It’s simplistic, it’s dangerous, it’s wrong, and as we’ll see, it’s often about narcissism, control, and in many cases outright lies.

 

The Recent Allegations and Rumble

In September of 2023, Channel Four and the Telegraph in the UK released an investigation into Brand that included allegations of sexual assault and rape. The day before, Brand posted a video denying the allegations.

What happened next, for many, seemed to prove Brand’s point. The media focused its attention on Brand, countless articles were written, news items broadcast, investigations launched at the BBC. He was dropped by his agent, a tour was cancelled, Youtube removed advertising from his account so he could no longer make money from it, a charity he did work for cut ties, and on and on.

One platform stood firm – Rumble – and a letter from a UK MP asking whether Rumble was going to stop Brand earning money was ridiculed and criticised by many, including Rumble, who said in an open letter: ‘We regard it as deeply inappropriate and dangerous that the UK Parliament would attempt to control who is allowed to speak on our platform or to earn a living from doing so’.

Inevitably it became a story about a story. Free speech, cancel culture, the establishment, the agenda.

There are, again, reasonable debates to be had here. I for one am not sure Youtube should have taken a stance based on allegations alone, no matter how strong. But a week or so after the allegations, the ‘I’ in the UK ran a story about ads on Brand’s Rumble channel. One was from the Wedding Shop, who told them: ‘We are on the phone right now to our agency to ascertain which of these networks is showing our ads on Rumble so that we can actively remove ads from the platform… It goes without saying that we would not be happy to be featured on Russell Brand’s videos’.

They continued: ‘We use a media agency to spend our advertising budget and we have never chosen to advertise on Rumble, which must be part of the Google, Bing or Meta ad network. Where our ads are placed is not something we generally control – it would be for Google, Bing or Meta to decide whether or not to include or exclude particular platforms’.

It also reports that several companies including Burger King, Xero and Fiverr have stopped their ads running on Rumble. The stories are all similar.

A Fiverr spokesperson said, ‘These ads have been removed and our partners and teams have been alerted to ensure this doesn’t happen again. (We have excluded his channel on both YouTube and on Rumble.) We take brand safety and ethical advertising placement seriously, and we do not condone or support any form of violence or misconduct’.

A toy manufacturer said something similar.

In 2017, Youtube went through something called the ‘adpocalypse’. Advertisers pulled out of Youtube en-masse, when they realised that their ads were being played in front of videos that were accused of being anti-Semitic, homophobic, or just ‘scammy’.

All of this points to an obvious conclusion. Charities, agencies, advertisers, and institutions would prefer not to be linked with someone accused of sexual assault and rape – it’s not great PR. Youtube, in particular, has to balance between supporting creators and attracting advertisers, and so the middle ground is to limit ads on videos that advertisers are likely to pull out of, before the advertisers pull out of Youtube.

Of course, for Brand, this quickly became part of the agenda. In a Rumble video he criticises something called the Trusted News Initiative and argues that the mainstream media are targeting independent media in an attempt to control the narrative.

The Trusted News Initiative is an effort by many media organisations to counter fake news, false reports, viral disinformation, and so on. Not dissenting opinions, but purposefully false information, which studies have shown get shared six times as much as real news on sites like Facebook. Fake stories like this one: ‘Ilhan Omar Holding Secret Fundraisers with Islamic Groups Tied to Terror’, which got shared 14k times on Facebook alone.

Brand argues that, ‘plainly the TNI has an agenda, an explicit agenda to throttle and choke independent media’.

He uses a story from Reclaim the Net that focuses on a lawsuit filed in the US by Robert F. Kennedy Jr. that claims that dissenting views are being stamped out unconstitutionally by the TNI, violating freedom of speech and anti-trust laws.

It’s a minor story from nine months ago, but it’s useful for Brand because it supports his main point: he’s under attack.

Not only does he rely on a single fringe source to tell a biased story, he either lazily or wilfully distorts it. He reads from parts of the article, then at the end says again that, ‘plainly the TNI has an agenda, an explicit agenda, to throttle and choke independent media’.

But he’s completely distorted the language that even he’s just read a second ago. Again, there may be legitimate concerns about this, but if you look at the lawsuit, available online, filed to the district court, the so-called ‘explicit agenda’ is to find ways to ‘throttle’ and ‘choke’ false news stories. The comments about independent media are separate, and even these are misquoted.

The quote Brand reads out is from Jamie Angus at BBC News, saying: ‘Because actually the real rivalry now is not between for example the BBC and CNN globally, it’s actually between all trusted news providers and a tidal wave of unchecked [reporting] that’s being piped out mainly through digital platforms. … That’s the real competition now in the digital media world’.

This is a misquote. Both Brand and RFK and others reporting this uncritically have conveniently left out the parts of the quote that dilute their point. Anyone can watch the clip, it’s linked below. He actually said that the divide is between all trusted news providers and a tidal wave of unchecked, incorrect, or in fact, explicitly malicious, nonsense, specifically to destabilise regions of the world’.

How Brand has framed this is an outright lie.

The context is not only left out, its manipulated. The entire discussion is about how much newsrooms need to do now to verify the vast amount of information they’re dealing with; how much newsrooms of changed and the challenges they face; how many more technicians and specialists are required. He’s talking about wars, verifying whether a tiktok from Ukraine is manipulated or useful evidence, employing specialists in things like geolocation verification, using satellite imaging to understand bombings He even praises ‘citizen journalism’ and talks about opening up the news ecosystem – It’s an interesting watch. Brand and his like have to do none of that difficult work. Not only that, but they rely on it, use it, feed off it, while denigrating the many ordinary people who make it possible.You might say, well Brand is just one person, he is just an ‘entertainer’, he’s just commenting on articles and news, not producing it, it’s not his responsibility to fact check every story. And that’s precisely the argument Brand makes too.But if I – with a budget of almost nil can quickly check a source – then maybe Stay Free with Russell Brand might also do a bit of work. I’m not saying they should have a newsroom of fact-checkers, specialists, and technicians sifting through every claim, but with the following, net worth, and status he has, he clearly has the budget to do due diligence, to check sources, to not misrepresent. With a channel that large you have a clear moral duty to. Instead, the laziest and most entertaining interpretation comes first; laziness fosters conspiracy because thoroughness exposes the truth.

I’m not saying we shouldn’t be very concerned with big tech being in control of what can and can’t be said. I disagreed with them taking down clips and interviews about vaccines and Covid. I think big tech platforms should be committed to freedom of speech.

But Angus is talking about genuine floods of disinformation, propaganda machines, Russian bot farms, designed to lie to people. And he’s right. Whatever the dangers and criticisms, I think it would irresponsible of the mainstream media not to think carefully about this. It took me a few minutes to search through the court document, watch the clip, to see that Brand and his source had either willingly or lazily misquoted the source so as to spin it into their own narrative, combine it with another quote to make it seem more malicious, and in Brand’s case use it to defend against accusations from many ordinary women of sexual assault. And if that doesn’t make you angry, I think it should.

 

Narcissism News Entertainment

In his book on conspiracy theories, Michael Shermer writes that seeing patterns everywhere – patternification – is the result of the need for control.

He writes: ‘the economy is not this crazy patchwork of supply and demand laws, market forces, interest rate changes, tax policies, business cycles, boom-and-bust fluctuations, recessions and upswings, bull and bear markets, and the like. Instead, it is a conspiracy of a handful of powerful people variously identified as the Illuminati, the Bilderberger group, the Council on Foreign Relations, the Trilateral Commission, the Rockefellers and Rothschilds’.

He continues: ‘conspiracists believe that the complex and messy world of politics, economics, and culture can all be explained by a single conspiracy and conspiratorial event that downplays chance and attributes everything to this final end of history’.

Instead of acknowledging messiness, complicated people, and multiple motives, conspiracy thinking sees a pattern as the result of purposeful agency in an attempt to control others.

Psychologists Mark Landau and Aaron Kay looked at studies that show how people compensate for perceived loss of control by trying to restore control themselves by ‘bolstering personal agency, affiliating with external systems perceived to be acting on the self’s behalf, and affirming clear contingencies between actions and outcomes’, and by ‘seeking out and preferring simple, clear, and consistent interpretations of the social and physical environments’.

In one study, participants were asked to think of an incident in their lives where they felt in control, while another group were asked to think of an incident where they weren’t. The latter group were more likely to believe in the conspiracy theories presented to them after.

Psychologists Joshua Hart and Molly Graether did a study and found that conspiracy believers, ‘are relatively untrusting, ideologically eccentric, concerned about personal safety, and prone to perceiving agency in actions’.

One of the most important findings in studies is that narcissism – the belief in one’s own superiority and need for special treatment – is a strong predictor of believing in conspiracies. Narcissists are also more sensitive to perceived threats.

As one paper notes, ‘the effect of narcissism on conspiracy beliefs has been replicated in various contexts by various labs’, and that, ‘narcissism is one of the best psychological predictors of conspiracy beliefs’. It continues: ‘grandiose narcissists strive to achieve admiration by boosting their egos through a sense of uniqueness, charm, and grandiose fantasizing’.

Narcissism arises out of paranoia, that threats are powerful, and narcissists tend to respond with a bolstered sense of ego – the need for personal dominance and control. The need to feel unique makes narcissists feel like they have access to special information that others don’t. (PETERSON IN HIS MAD SUITS)

It’s also been found that narcissists, ‘tend to be naïve and less likely to engage in cognitive reflection’. To put in bluntly, they’re more gullible. Narcissism has been linked to low levels of ‘intellectual humility’ by one study.

Obviously the entertainment industry is full of narcissists, who are particularly suited to voicing ‘special’ opinions and entertaining people. And there is a sense in which Brand knows this is entertainment. He says things like ‘you’re gonna love this story, its right up your ally’ – a strange way to frame a story if you think it’s existential: https://www.youtube.com/watch?v=fjGYsner6oI&ab_channel=RussellBrand

What you get is a kind of narcissistic news porn based on paranoia and a need for control. Brand’s an entertainer. I don’t want to be psychoanalysing anyone, but Joe Rogan, Elon Musk, and Brand – three major figures who talk about conspiracy theories a lot – come from a place where maybe they wished they had more agency, more control.

Musk had a very troubled and abusive childhood in South Africa, Joe Rogan has talked about how he moved around a lot, got bullied, and learned to fight to defend himself, and Brand has a well-documented history of addiction.

What this can lead to is a feeling of not being in control, a world of threat, and a sense of paranoia. Mirriam-Webster defines paranoia as, ‘systematized delusions of persecution’.

It leads to the need to form a narrative to help a person feel superior by having access to special knowledge about larger forces out to persecute them that they themselves have overcome.

In The Paranoid Style in American Politics, Hofstadter points out that the paranoid person sees an enemy that is pervasive, powerful, conspiratorial, pulling the strings, and, importantly, everywhere.

He writes that the proponents of the paranoid style ‘regard a “vast” or “gigantic” conspiracy as the motive force in historical events. History is a conspiracy, set in motion by demonic forces of almost transcendent power, and what is felt to be needed to defeat it is not the usual methods of political give-and-take, but an all-out crusade’.

Hofstadter continues that the enemy is, ‘a perfect model of malice, a kind of amoral superman: sinister, ubiquitous, powerful, cruel, sensual, luxury-loving’… ‘He makes crises, starts runs on banks, causes depressions, manufactures disasters, and then enjoys and profits from the misery he has produced.’ He controls the press, ‘manages the news’, brainwashes, seduces, has control of the educational system.’

For the paranoid, ‘Nothing but complete victory will do. Since the enemy is thought of as being totally evil and totally unappeasable, he must be totally eliminated’.

This is why Brand seems to get on so well with Tucker Carlson. Tucker is well versed in something that his former employer Fox News revolutionised: news as entertainment – flashy graphics, sensationalist language, us vs them narratives, a conspiracy involving every institution.

Fox News realised that it’s the ongoing narrative – good vs evil – that keeps viewers tuning back in, and so Carlson and Brand like him pick a story or study or witness that supports the long-running dramatic narrative that gets the views, rather than the other way around.

It’s not reporting, it’s not journalism, it’s not news, it’s entertainment – they make a few points and the rest is how it’s said, with anger, or charisma, with jokes, with a story of good vs evil. It’s shallow news porn.

 

Public Trust, Private Solutions

None of this is to defend a political system that’s failing ordinary people. None of this is to deny that inequality is widening, wealth is moving upwards, wages are stagnated, that people are underrepresented. None of it is to deny that lobbying, money, selfish interests, corporate greed all play a central role in politics. And none of this is to argue that there’s anything wrong with looking at big pharma’s financial incentives, criticising the great reset, or emphasising the concerns of farmers in climate policy. None of this is to say that we don’t need radical solutions.

What this is to absolutely reject is the framing. The paranoid style, the good vs evil narrative, the narrow selection of stories and evidence to suit your own dramatic narrative, the linking of every issue together into a totalising agenda.

Brand paints the mainstream media narrative as a lie; his is not only a bigger lie, but also a self-aggrandising and dangerous one.

George Monbiot writes about Brand that, ‘He appears to have switched from challenging injustice to conjuring phantoms. If, as I suspect it might, politics takes a very dark turn in the next few years, it will be partly as a result of people like Brand’.

If you’re not selecting the stories, facts, evidence you cover by their wider significance, if you’re picking up perspectives and narratives based on fringe evidence and ideas, then all you’re doing is being led by your own individualistic narcissistic ego. This is why Brand’s criticism of the mainstream media has only increased since an investigation into his very well-known behaviour was released. It’s obvious that this isn’t an objective analysis, it’s driven by his own fragility, his own little world.

And that’s when we get narcissistic news porn rather than careful study and analysis.

To paint the mainstream media as totally propagandised is to miss that people are multifaceted, complex, have competing incentives. What many missed about the investigation in the recent allegations against Brand is that it was as much an investigation into a BBC and Channel Four that facilitated Brand than about Brand himself.

Think about that. Channel Four aired an investigation into itself. Would you ever see that on Brand’s channel?

Brand does no original reporting, he sits in his shed and reads from journalists who have gone out and done the work, while at the same time howling about how terrible they are.

To be clear, again, I’m not saying that there aren’t many critiques of the mainstream media to be made, and more journalism, more independent voices, ultimately, are a great, potentially revolutionary, thing to be supported.

But when you totalise and cram everything into the ‘agenda’, you paint the world in paranoid, apocalyptic terms of us vs them that dehumanises the other as individuals to be gotten rid of, rather than look at real collective, structural solutions to the problems we face.

This is why Brand gravitates towards figures like Tucker Carlson. Carlson doesn’t want collective solutions. What he wants is more of the same but with him in charge. If every institution is tainted, part of the ‘centralising agenda’, you get libertarianism, you get more corporate power, more greed, more unregulated pollution, more inequality. You get the opposite of what we need.

If you portray every institution as part of an agenda then what’s left to do? Revolution, maybe? But then what? Where are your solutions? What’s your theory? What replaces the current system?

Conspiracy thinking is the easiest type of thinking – everyone does it. It’s easy for showmen like Brand because at the end of reading off a few quotes from one source you can just link them to the agenda, the great reset, a ‘centralising agenda’, and Bill Gates.

It’s like having a safety blanket to return to that says don’t worry, the world is evil, but you know the truth, you have it figured in a simple little package, don’t worry, you never have to think again.

 

Sources

Terry Pinkard, Does History Make Sense,

Irrationality: A History of the Dark Side of Reason

https://www.bbc.co.uk/news/entertainment-arts-66369532

Jan-Willem van Prooijen, The Psychology of Conspiracy Theories

https://theintercept.com/2020/12/08/great-reset-conspiracy/

Richard Hofstadter, The Paranoid Style in American Politics

https://www.dailymail.co.uk/news/article-10186363/Researchers-running-arm-Pfizers-Covid-jab-trials-falsified-data-investigation-claims.html

https://theconversation.com/vaccine-trial-misconduct-allegation-could-it-damage-trust-in-science-171164

https://inews.co.uk/news/russell-brand-advertisers-pulling-ads-rumble-site-comedian-videos-2633281?ito=twitter_share_article-top

https://ec.europa.eu/commission/presscorner/detail/en/IP_23_2507

https://www.theguardian.com/environment/2022/nov/30/peak-polluters-last-chance-close-dutch-government

Steven Umbrello, Should We Reset?

Michael Christensen and Ashli Au, The Great Reset and the Cultural Boundaries of Conspiracy Theory

Ivan Wecke, Conspiracy Theories Aside, There is Something Fishy about the Great Reset

Michael Shermer, Conspiracy: Why the Rational Believe the Irrational

Aleksandra Cichocka, Marta Marchlewska, Mikey Biddlestone, Why do narcissists find conspiracy theories so appealing?

Cosgrove TJ and Murphy CP, Narcissistic susceptibility to conspiracy beliefs exaggerated by education, reduced by cognitive reflection

https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3750&context=historical

https://reclaimthenet.org/rfk-jr-sues-mainstream-media-misinformation-cartel

https://www.bbc.co.uk/beyondfakenews/trusted-news-initiative/role-of-the-news-leader/

https://www.hollandtimes.nl/articles/national/tata-steel-environmental-threat-or-essential-industry/

https://www.bmj.com/content/375/bmj.n2635

https://pubmed.ncbi.nlm.nih.gov/25688696/